The global pandemic and the shutdown of large gatherings have been challenging for many businesses, including the sports industry. It has forced sports leagues and teams to find different ways to engage with their fans and keep the excitement alive.
Award Pool helps with all aspects of esports, from managing competitions, ticket sales, awarding and managing winners. However, many organizations aren’t gaming enthusiasts or don’t have the staff on hand to manage a tournament. They are looking for a simpler way to engage with their audience.
Award Pool’s most recent roll-out, The Sponsor Challenges, answers this demand.
“With Sponsor Challenges, organizations can create compelling challenges for increased engagement and gamify the user experience. You can create unique unlockable rewards using millions of action combinations, including social media actions, tournaments, sign-ups and more,” says Reuven Cohen, Founder of Award Pool.
The sports industry already knows the great success social actions can have with getting fans engaged. Think about Twitter, YouTube, Instagram, Twitch. The fan base is there, interacting and sharing their passions. The Award Pool Sponsorchallenge gives those organizations complete control over how they wish to engage with customers.
Award Pool’s range of action combinations, integrations and features help you build a wide variety of campaigns, all within a widget you can host on your website. Users access the widget and get started on branded challenges and tournaments.
Integrate the widget with all the gaming platforms, streaming services, and social apps you use every day.
Some examples of social media challenges include:
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Host an esports tournament on Award Pool
Invite ten friends to join a tournament
Sign-up for a company newsletter
Donate to a specific charity
Share, repost or like a tweet
Watch a particular video on YouTube or Twitch