The story behind us

Award Pool was born from the idea that the digital generation needed to be engaged in a meaningful and fun way. What started as a family project by Reuven Cohen and his family during the 2020 pandemic lockdown, Award Pool has grown into a complete engagement and reward system for brands and content creators with an amazing team.

The Award Pool Team

We are of entrepreneurs, programmers, marketers, writers, artists and innovators.

The values that drive
everything we do


PASSION unites us. Award Pool brings together a fiercely committed group of entrepreneurs and self-starters, all determined to realize the huge potential of our platform. We work like crazy because we love what we do.


​​SUSTAINABILITY guides us. Appreciating our ethical responsibility to help protect our environment, Award Pool proudly commits to a carbon neutral position. We strive to minimize our impact in everything we do.​


RESPECT governs us. We foster an inclusive and diverse work environment, where professionals from all backgrounds can collaborate freely and openly. We always take the time to listen and learn from each other.​


CREATIVITY defines us. Our culture is that of playful ideas, helping to continuously improve our products and services. We use our imagination and creativity to collaborate and drive innovation.