February 8, 2023
CasperPunks
Objective
- Increase awareness of the CasperPunks Digital Collectible Mint
- Draw more engaged users to signup for the Whitelist
- Grow the Twitter and Telegram Communities
- Create a tool that can continue to engage after the initial push
- Stop the potential of bots farming to enter only for prizing
Solution
- Move the CasperPunks campaign from Gleam to an Award Pool widget
- Maintain control, ownership and branding of the campaign for future use
- Create awareness through gamified actions that can be verified
- Promote to the Award Pool Community
- Create a widget that can continue to grow with the community and eventually support the Casper chain
Results
- 2500 Re-Tweets of the campaign- double the engagement of Gleam
- The Twitter Community grew from 2583 to 5180 in 72 hours
- Telegram grew to 11,000 subscribers
- Over 3,500 users signed up for the CasperPunks widget
- 17K actions completed
- 2100 users who signed up for the campaign invited friends to join
- 3100 users completed the action to signup for the Whitelist
- Almost 2000 users got the guaranteed Whitelist spot
- The CasperPunk community is now ready to be engaged in an ongoing basis and motivated by additional prizing and future challenges
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