May 4, 2022
FC Tulsa
Objective
- Grow the audience
- Increase fan engagement, before, during and after the games
- Find new ways to connect with fans
Solution
- Complete actions and compete for fan hierarchy, status and rewards
- Actions for social media follows and newsletter sign ups
- Q&A actions to test the true fans
- Special actions for season ticket holders
Results
- Doubled social followers on Twitter, Instagram
- 380,000 points were earned and 96,000 points were redeemed
- 728 users signed up for the FC Tulsa Newsletter
- Fans used jumbotron at game to access the campaign through QR code
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