May 4, 2022
Love + Chew
Objective
- Offer something engaging to the loyal Love + Chew community
- Make something unique for International Women's Day and support a local charity
- Create a fun way to explore the brand and content
- Try the NFT space
Solution
- Hire a designer to create a series of exciting 'Cookie NFTs'
- Partner with Award Pool on a International Women's Day Campaign that supports various charities
- Include actions with deep links to website content
- Include actions to increase social communities and newsletter sign ups
Results
- Increased social followers across Tik Tok, Twitter, Instagram, LinkedIn and Facebook
- Created a buzz in the Love + Chew community around NFTs
- Helped drive traffic to NFT sales and minted 340+ NFTs with points
- Brought awareness to the charity with 400+ actions completed in support
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