When you decide to engage your fans and are ready to develop a campaign on Award Pool, here are the steps involved. You will start by creating your campaign. The campaign is your goal, your intent, your raison d'être. Once you have defined your goal, you will create different challenges. Within the challenges, there will be specific actions that you choose which help build out the challenge. Once users complete challenges, they will earn points they can trade for NFT and other rewards determined by the campaign's creator.