When the pandemic hit Toronto in March 2020, Reuven Cohen and his family were weeks away from opening an esports training facility in West Toronto. It would be a place for Gen Z, today’s youth, to gather and game together in a safe and inclusive environment. A place where learning about STEM can be fun with gaming and game development classes. They even had a little spot set aside for the board game lounge when Reuven’s wife Brenda planned to spend her weekends. But when the pandemic hit and a physical location for Gen Z to gather was no longer viable— it was time to pivot.
What kind of business do you start when you can’t leave the house? How do you keep three kids at home engaged and learning? Reuven’s answer is, “Teach them what you know.” Reuven and Brenda asked themselves, what do we know? How to build a website and start a business. What had we been researching? Esports. What do the kids love to do? Game. The answer was there. An esports engagement platform that rewarded gamers for taking part with gift cards and NFT.
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