Award Pool Launches Gamified NFT Platform in Partnership with Celo

Award Pool, a platform that provides companies with a unique way to engage their audience with custom made challenges and customizable Non-Fungible Token (NFT) rewards, announced its partnership with Celo, an open-source blockchain ecosystem focused on making decentralized financial (DeFi) systems and tools accessible to anyone with a smartphone. With this partnership, Award Pool can offer non-fungible tokens (NFT) rewards as part of the challenges platform and individually through their new offering,Token Craft.

“While building the Award Pool platform, we added blockchain and NFT capabilities within the reward system. To create a genuinely gamified experience, we wanted to award users who complete challenges and win tournaments with badges and unique NFT,” said Reuven Cohen, Founder and CEO of Award Pool. “We launched Token Craft as a way to meet the increasing demand for NFT, and Celo’s mobile-first blockchain is an ideal solution to expand our user reach.”

Token Craft is offered as a part of the Award Pool challenge system or as a stand-alone platform for selling NFTs, representing any unique digital asset, including art, videos, trading cards, downloads and music. With Token Craft, users can create a customized landing page and widget for NFT sales. Award Pool’s partnership with Celo allows for the creation of NFT rewards on smartphones and amplifies the existing gamified experience that Award Pool offers, including challenges, points and prizes.

“We’re excited that Award Pool is building on Celo to give mobile users around the world access to the Token Craft platform,” said Xochitl Cazador, Head of Platform and Builder Growth at the Celo Foundation. “Anyone with a smartphone will now be able to mint or sell NFTs on Celo.”

While developing Token Craft, the importance of eco-sustainability, survivability and cost were of utmost importance, making Celo a natural partner. Celo provides high-speed, low-cost transactions. The resources used to run the Celo network are carbon-neutral. Award Pool social media challenges and NFT rewards make it possible for industry leaders and companies to engage and gamify any connection from an art sale or album release to a sporting event.

To learn more about Award Pool and Token Craft, visit www.awardpool.comand www.tokencraft.co. To learn more about Celo, visitwww.celo.org.

ABOUT AWARD POOL:
Award Pool enables anyone – companies, brands, influencers- to gamify campaigns. With Award Pool, users participate in challenges and competitions to earn points, prizes, and customizable Non-Fungible Token (NFT) rewards through an easy-to-use platform. Token Craft, by Award Pool, makes it easy for brands, artists and content creators of all kinds to create a customized landing page and widget for NFT sales.

ABOUT CELO:
Celo is a mobile-first, open-source ecosystem of technologies, organizations and individuals that all share a common mission of building a financial system that creates the conditions for prosperity for everyone. The Celo ecosystem includes a decentralized, proof-of-stake blockchain technology stack (Celo Platform), a native asset (CELO), two stablecoins (cUSD and cEUR), and the Celo Foundation’s Alliance for Prosperity, with over 130 organizations around the world, including Andreessen Horowitz, Anchorage, Coinbase, GSMA, Mercy Corps, Grameen Foundation, Prosegur, Abra, and cLabs, a service organization dedicated to growing and developing the Celo ecosystem. For more information on Celo, please visit celo.org.

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Amy Chastain
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