By Brenda Cohen
When you decide to engage your fans and are ready to develop a campaign on Award Pool, here is an example of how we help you build your strategy.
You will start by creating your campaign, this your goal, your intent, your raison d'être. Perhaps your campaign goal is “To encourage Star Wars fans to learn more, get excited and plan their visit to Disney World’s Stars Wars Galaxy’s Edge.” Let’s call it The Stars Wars Ultimate Fan Campaign.
From this campaign, you will create different challenges. In The Stars Wars Ultimate Fan Challenge, there are two goals: generate virality and excitement around the Star Wars brand, and two, get people planning and booking a trip to Disney World. So we would recommend two campaigns: Become a Jedi Challenge and Make your way to Disney Challenge.
The Make your way to Disney Challenge will include its own set of actions. Some actions may include:
Each action that a user completes will give them points. They accumulate these points to get rewards, including NFT, products, gift cards, merchandise and more.
The Award Pool platform helps you build your engagement strategy with simple step-by-step instructions from campaign to actionable challenges that get your fans excited.
Contact us to get started on your unique enagement and reward campaigns.START NOW!