By Brenda Cohen
A question about NFT in book publishing came up in one of my writer’s groups earlier this month. Agencies and publishers ask writers to consider NFT as part of their sales strategy, and most authors have no idea what NFT even means.
I wrote an article a while back about what NFT means for the creative space with my blog post “Share, Collect and Preserve Art with NFT,” but what does it mean for authors specifically?
When you publish a book, you release it in print and digital format, but you need to open your mind to other ways to engage your readers. Much like the insert in a record album or the inside pages of a wrapped book, only after purchasing is it accessible. With NFT, you can include all sorts of digital assets to re-create that special feeling of something only the owner can enjoy. You can offer a limited edition cover or an alternate ending. How about a secret message from a beloved character as an audio file? There are many fun and unique digital assets (as NFT) to complement your book.
You can use NFT to award your super fans with badges and trading cards. Digital trading cards of villains and heroes. Badges for young readers who have read X amount of books in a series. You could even sell the entire book as an NFT file with limited or first edition options to create excitement.
Many ask how I can be sure those NFT won’t be duplicated and shared? Well, the truth is, you can copy any digital file, but when a digital asset is “minted” as an NFT, its purchaser can show proof of purchase. The NFT can be locked where only the holder has access to it and the unique files within. It is not just some random digital file floating around online.
Now that your creative juices are flowing, think about using NFT to engage and reward your readers.
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