December 10, 2021
 min read

Who is Little Flame?

Our community matters! Their opinion matters! That’s why we went to our community to decide on a new mascot.

Our community matters! Their opinion matters! That’s why we went to our community to decide on a new mascot. Using the Award Pool Challenge widget, we created a campaign in November 2021 to let our community choose a new mascot for Award Pool.

We commissioned four artists to create a unique mascot. We gave them no creative direction in what the mascot needed to be other than no people! What we got in return were four completely different and amazing designs.

Xiao came to us with a Cyberpunk Seahorse

Stas created a Cool Hippo

13chrisart designed a Lovely Fox

Hassan came up with Little Flame

We created the Award Pool Mascot Challenge and invited all of our community to take part. Within the challenge, we offered each of the artists a social link action in the challenge to promote their portfolios. We also gave points for voting on your favourite mascot. Lastly, we gave our community a chance to redeem any one of the mascots as an NFT.

The mascot NFTs were so popular that many of our users saved their points from other Award Pool challenges in order to redeem more than one of the mascot NFT. And after the voting was tallied, people were still choosing to redeem the various mascots.

It was a close race. The Award Pool team was equally divided among the four choices. Good thing we had our community to help us make the right choice. In the end, Little Flame heated up and took over the race. Congratulations to Hassan and his Little Flame design.

As CMO, Brenda wants to offer the platform to everyone, everywhere, to engage fans and grow their business.

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