Style Guide / Press Kit
Find out how to get our amazing look and feel. The Award Pool logo is a strong, bold, futuristic typographical wordmark that speaks to the strength and creativity of the Award Pool amazement platform. The striking colour palette combines our signature bright fuchsia anchored with a dark charcoal gray. Our signature tone and manner is visual, fun, inclusive, confident, motivating and written in Canadian English. Our platform is your platform - discover how to represent us right!
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Logos and Assets
Award Pool carefully designed our logo to be elegantly simple and visually memorable.
Always maintain the design integrity of the Award Pool logo and icons by not separating the elements, recolouring, distorting, misaligning, changing the graphics, or otherwise modifying it.
Primary Logo
Primary logo for use in all situations except where space is limited. White for use on dark backgrounds and grey for use on light backgrounds.
The Icon
The bold and distinctive Award Pool icon represents our brand in small spaces, such as in apps and on browsers. White for dark background and grey for light backgrounds.
The Social Icon
The Award Pool Social Icon is a fun addition to the brand and can be used in place of the standard icon as a small design element.
Background Downloads
You can use these backgrounds to make an amazing Award Pool image.
Download Dark Purple
Downlead Light Purple
Download Wild Flames
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Space to Breathe
Let’s give our logo some space to breathe! Use the height of the “A” as a guide for space around the logo.
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No Design / Font Changes
Do not modify the design by adding gradients, shadows or colours to our logo. Do not change the typeface, font or add outlines to the logo.
Good Examples
Here are some great examples of how to use our logo , icon and other design elements in combination with your brand, or on its own.
Award Pool Colours
Did you know Award Pool has its humble beginnings as a family project and the first logo was designed by the CEO's seven-year-old daughter. She chose a bright award-winning fuchsia pink for the company logo.
Award Pink
As the company has grown, we have kept the shade of Award Pink - although the original creator is quick to tell you her favourite colour is actually blue.
Our main colour is featured in our logo’s typography with the wide “W” and will add a great pop when designing for Award Pool. Headlines, buttons, icons and hyperlinks are all good examples of how to truly appreciate this bold colour.
RBG: 225/14/113
HEX: EB0E71
CMYK: 1/100/28/0
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Award Purple
The colour of royalty, wisdom and bravery or really just a great middle ground between pink and grey. Award Purple is morning glory meets eggplant.
You will find our mascot, Lil Flame wearing this colour with pride. It’s an excellent choice to settle the dispute between pink and grey and add an accent where it’s needed. Just don’t change our logo to purple or we’ll send Lil’ Flame to burn it down!
RBG: 80/70/151
HEX: #504697
CMYK: 83/85/4/0
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Award Grey
Nothing complements the bright hue of Award Pink more than a calming grey. As the second primary colour - Award Grey is the bit of rainy skies we need to blossom our bright pink.
This grey will come in useful for backgrounds and sub texts. When using the Award Pool white and pink logo, this is a perfect background colour and works great for larger bodies of text.
RBG: 64/64/65
HEX: #404041
CMYK: 68/61/59/46
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Typography
QUICKSAND
Our main font, used for headlines, shorter paragraphs and your all around go-to font is Quicksand. Quicksand is a free, open-source sans-serif typeface designed by Andrew Paglinawan. It has rounded letterforms giving it a warm and friendly appearance - kind of like Award Pool.
INTER
Our secondary font is mostly used for tiny text and application elements that are easy on the eyes (kind of like our Founders). We chose Inter because it was created by Figma designer Rasmus Andersson with the goal of creating a font easy to read on computer screens and mobile devices.
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Lil' Flame
Little Flame is a bit cheeky. He isn't afraid to put on an outrageous outfit, share his opinion and heat things up. In fact, Lil' Flame has been known to cause trouble everywhere he strikes.
Our mascot, Lil’ Flame can be used to add that extra hot fire wherever needed. While he has different outfits, his standard Award Pool purple attire is his favourite and a go-to look for any Award Pool event.
Download Lil' Flame
Slogans and Messaging
Award Pool in one sentence:
Award Pool is an integrated white-label platform that empowers brands and creators with engagement tools and features to build, engage, reward and monetize their communities with unique experiences and digital rewards.
Award Pool in three sentences:
Award Pool is an integrated white-label platform that empowers brands and creators with engagement tools and features to build, engage, reward and monetize their communities with unique experiences and digital rewards. With Award Pool, brands and content creators can gamify campaigns containing various social, educational, and in-game challenges catered around their communities. Brands can discover a straightforward way for activation while content creators can engage and grow their community.
Optional One-Liners:
+ Create Amazing
+ Reward and Excite your Community
+ Amaze & Award your Fans with NFTs
+ Engaging The Web3 Generation
Our Vision: To empower every individual to create, collect, and secure unique experiences, collectibles, and expressions.
Our Mission: To give brands, companies, and individuals the power to build, grow and monetize vibrant communities of followers, fans, and customers.
Tone and Manner
Fun
Award Pool is a fun brand. We use wit and imagination to attract creators and collectors inspired by their love of entertaining brands.
Visual
Award Pool is a visual brand. We lead with “moments of amazement” in our design that draw the eye and inspire an emotional response.
Inclusive
Award Pool strives to include everyone. We believe in accessibility and representing diversity across cultures, ethnicities, interests, and age groups.
Confident
Award Pool shows confidence. We know that our platform offers unique outcomes and benefits and we’re not afraid to communicate with enthusiasm.
Motivating
Award Pool guides the way. We encourage every user to try something new with lots of tips and how-to content to help utilize our platform.
Founder Bios
Award Pool was born from the idea that the digital generation needed to be engaged in a meaningful and fun way. What started as a family project by Reuven Cohen and his family during the 2020 pandemic lockdown, Award Pool has grown into a complete engagement and reward system for brands and content creators with an amazing team.
Read our Origin Story
View our Team Biographies
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Reuven Cohen
Co-Founder & CEO
Reuven is a successful entrepreneur, founder and thought leader in cloud computing, advisor and instigator of all things tech and creative. Award Pool is the combination of everything he has learned and created in his lifetime. Full Bio
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Alex Falconer
Co-Founder & CFO
A Chartered Professional Accountant, Alex uses his expertise to make sure Award Pool stays on the right side of the balance sheet. His motto, "Luck occurs when preparation meets opportunity," serves him well as CFO of this tech startup. Full Bio
Brenda Cohen
Co-Founder & CMO
Brenda is a writer, creative director and marketer. Her favourite job is the one she has right now; writing and being the CMO of her own company. Her proudest moment was starting Award Pool with her husband Reuven and three kids. Full Bio
Press Contact
Please visit our contact page to contact our Public Relations and Marketing teams.