Our story

Award Pool was born from the idea that the digital generation needed to be engaged in a meaningful and fun way. What started as a family project by Reuven Cohen and his family during the 2020 pandemic lockdown, Award Pool has grown into a complete engagement and reward system for brands and content creators with an amazing team of entrepreneurs, programmers, marketers, artists and innovators.

Read the Origin Story
Company Values

PASSION unites us. Award Pool brings together a fiercely committed group of entrepreneurs and self-starters, all determined to realize the huge potential of our platform. We work like crazy because we love what we do.

​​SUSTAINABILITY guides us. Appreciating our ethical responsibility to help protect our environment, Award Pool proudly commits to a carbon neutral/positive position. We strive to minimize our impact in everything we do.​

RESPECT governs us. We foster an inclusive and diverse work environment, where professionals from all backgrounds can collaborate freely and openly. We always take the time to listen and learn from each other.​

management team

Co-Founder, CEO
Reuven is a successful entrepreneur, founder and thought leader in cloud computing, advisor and instigator of all things tech and creative. Read more about Reuven
Co-Founder, CFO
Chartered Professional Accountant specializing in going public, including regulatory filings, strategic alliances, acquisitions and raising of capital.
Read more about Alex
Co-Founder, COO
Experienced Esports Executive & founder with an extensive history of working in the gaming and entertainment industry.
Read more about Ahmad
Co-Founder, CMO
Seasoned marketer, creative director and writer with experience in the technology and start-up sectors. 
Fitz-John Flynn
VP Business Development
Proven leader and serial entrepreneur in Digital Media and Entertainment, Cyber Security, FinTech and CryptoCurrency.

It's time to connect

Contact us to get started on your unique enagement and reward campaigns.