Our story

Award Pool was born from the idea that the digital generation needed to be engaged in a meaningful and fun way. What started as a family project by Reuven Cohen and his family during the 2020 pandemic lockdown, Award Pool has grown into a complete engagement and reward system for brands and content creators with an amazing team of entrepreneurs, programmers, marketers, artists and innovators.

Our managment team

Reuven Cohen
Co-Founder, CEO
Reuven is a successful entrepreneur, founder and thought leader in cloud computing, advisor and instigator of all things tech and creative.
Alex Falconer
Co-Founder, CFO
Chartered Professional Accountant specializing in going public, including regulatory filings, strategic alliances, acquisitions and raising of capital.
Ahmad Al Jamal
Co-Founder, COO
Experienced Esports Executive & founder with an extensive history of working in the gaming and entertainment industry.
Brenda Cohen
Co-Founder, VP Marketing and Communications
Seasoned marketer, creative director and writer with experience in the technology and start-up sectors.   
Fitz-John Flynn
VP Business Development
Proven leader and serial entrepreneur in Digital Media and Entertainment, Cyber Security, FinTech and CryptoCurrency.
Ellie Altomare
VP Community Engagement
Marketing consultant and business coach for artists with 25 years of experience in branding and marketing strategy across all channels..

It's time to connect

Contact us to get started on your unique enagement and reward campaigns.